Promotions change customer behaviour and are the last step in any marketing campaign. Used well, they can change customer behaviour to your advantage and help you to improve your sales.
Easter is the biggest event of the year after Christmas that crosses all retail formats. It is widely advertised in every environment, which means you have to do less to grab people’s attention and your existing customers expect you to deliver You can’t miss it.
Charlie is talking to Michael Davenport this Tuesday. We will be tasting Cote Hill Blue, Cote Hill Lindum and Cote Hill Red from their farm in Osgodby Lincolnshire. Michael talks about what makes his terroir so important to his cheese.
Spanish Cheeses with Rupert Linton of Brindisa. We have Cabrales, La Peral and Massimo, all form the top left hand corner of Spain.
Your stock is your identity – it is why customers value you and make that extra journey instead of buying online or from a supermarket.
It is near impossible to overstate the importance of Christmas. I once joked in a meeting with several top retailers that sometimes my shop felt
Customer orders are not just an assured source of income. They are very much more powerful than that.
Independent Retailers are a very diverse group of people. They work very hard, don’t make much money and love what they do. They are very short of time and generally very short of spare cash.
Tasting notes Body Light to medium body: low viscosity wine with a zesty acidity and moderate alcohol and no sweetness. Grape flavours Citrus: Lemon, lime,
If there is a definitive American Grape, it is Californian Zinfandel. It has no home in Europe, and a combination of history, terroir and old
Sauvignon Blanc is a French grape noted in Bordeaux and the Loire, both cool climates. These expressions are known for crisp acidity and often herbaceous
In the late 1700s Spanish missionaries brought grapevines to the California. Since then its diverse landscapes, favourable climate, and innovation have made a global powerhouse
Body Medium to full body, with a lush and velvety texture; moderate to medium-high acidity, typically dry and moderate to firm tannins. They vary from
Colombard is a light provincial wine, suited to sunshine drinking and low acidity savoury cheeses. Tasting Table Body Light to medium bodied – crisp acidity,
The Wine for cheese Your wine is an Italian Soave Body Light to medium bodied – moderate acidity, low alcohol Grape flavours Green apple, pear,
Vintage port is a venerable drink that can vary significantly by maker, vintage and length of aging. Younger (less than 10yr) ports are a vibrant
The Wine Your wine is a medium or off-dry Riesling. Body Medium bodied through acidity and sweetness Grape flavours Lemon, lime, and sometimes green apple
History of Bordeaux Côtes de Bourg Wine Introduction The Bordeaux Côtes de Bourg wine region is an important and historic wine-producing area located on the
History of Côtes du Jura Rouge Wine The Côtes du Jura appellation, established in 1937, is a significant part of the Jura wine region in
Introduction to Alsace Gewurztraminer Gewurztraminer is one of the most distinctive white wines from the Alsace region in northeastern France, near the border with Germany.
Introduction to Gamay Wines from Sancerre Gamay wines, predominantly known for their expression in Beaujolais, have a unique narrative within the Sancerre region. Sancerre, globally
Moscato d’Asti, a lightly sparkling, sweet wine from Italy’s Piedmont region, embodies a rich history and a vibrant culture that dates back centuries. Renowned for
Barbera d’Asti is an esteemed Italian red wine, deeply rooted in the history, culture, and viticulture of the Piedmont region in northwestern Italy. Its journey
Nebbiolo d’Alba, a distinguished wine primarily from the Piedmont region in northwestern Italy, has a rich history that intertwines with the cultural and viticultural heritage
Sauternes wine, celebrated for its intricate balance of sweetness and acidity, is a prestigious sweet wine from the Bordeaux region in France. This wine has
The Wine Your wine is a young and fruity Californian Pinot Noir. Its emphasis is on bright acidity and pronounced red fruit flavours such as
My wine is a Touraine Sauvignon Blanc, not aged in oak, with grassy and herbal notes. Body Light low viscosity wine with a crisp acidity
Carmenere is a unique grape, with both character and history that stand alone. In taste is runs to herbs and savoury notes, in history it